Wendy’s is taking on the video game craze in a new Dungeons & Dragons-like role-playing video game.

Fast-food chains are discovering the benefits of video games to promote the brand. A few weeks ago, KFC launched a dating game involving an animated Col. Sanders. 

“The nation of Freshtovia has been the lone beacon of hope in the land of Beef’s Keep for decades,” is how Wendy’s describes the concept on the Feast of Legends website.  “However, the Ice Jester and his rogue’s gallery of frozen fiends threaten Queen Wendy’s reign of prosperity. Prepare your heroes for adventure.”

The rules: “Feast of Legends is what is known as a tabletop role-playing game,” Wendy’s says. “Using the book, you can create a character and choose every aspect of who they are. The players will interact with the story that one person, your Game Master, leads you through.

Wendy’s Feast of Legends game (Photo: Wendy’s)

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“This is a game where you become the character you create and act out the adventure. Get your friends together, and that one guy from work that always explains the intimate details of every graphic novel he reads, and dive into the game!”

Beyond the game itself, Wendy’s offers a link on the Feast website to order hamburgers and have them delivered from DoorDash. 

Follow USA TODAY’s Jefferson Graham on Twitter, @jeffersongraham

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