On Tuesday, Apple unveiled its iPhone 11, the iPhone 11 Pro and the iPhone 11 Pro Max as well as the latest Apple Watch Series 5.
Harrison Hill, USA TODAY
Apple told us this week all about new iPhones, a new Apple Watch, an iPad update, and launch dates for two new subscription services.
The company packed a lot into its 90-minute plus presentation. Here are eight areas it neglected to talk about:
The next step in wireless is with so-called 5G networks, promising way faster speed. The four major carriers now offer some version of 5G, and competitors like Samsung and Motorola already have 5G-capable phones on sale.
Analysts believe Apple is waiting until 2020 to release a 5G phone.
Apple only offered minor updates to the new iPhone lineup because “it’s waiting to go all in, with 5G, for 2020,” with a major redesigned phone, says Dan Ives, an analyst with Wedbush Securities.
Apple CEO Tim Cook (L) poses for a selfie during the company’s product launch event at Apple’s headquarters in Cupertino, California on September 10, 2019. (Photo: JOSH EDELSON, AFP/Getty Images)
To binge or not?
Apple announced a debut date and pricing structure for its new TV+ entertainment service: Nov. 1 and $4.99. But beyond outlining the nine shows that will be available for viewing on launch day (including a new Book Club from Oprah Winfrey and “The Morning Show,” with Jennifer Aniston and Reese Witherspoon), it didn’t say how we would watch. Binging, like on Netflix, or tuning in each week to see new episodes, which is how many shows are shown on the CBS All Access streaming service.
Speaking of missing in action, Apple trotted out mega-director Steven Spielberg at its preview event for TV+ back in the spring. But in the release for TV+ posted this week, his reboot of “Amazing Stories” wasn’t mentioned among the first nine shows, or even the five “coming soon” shows noted either.
On the small number of shows, Gene Munster, an analyst and investor with Loup Ventures, said it was “classic Apple. They have fewer things, presumably, and higher quality.”
All the details: The iPhone 11 is here. Everything we know about it
The Bluetooth earbuds are a huge hit for Apple, worth 3% of revenues, according to Ives. But on a day when Apple updated the phones, watch and iPad, the AirPods didn’t get their day in the sun. “That was a surprise,” says Ives.
One of the rumors going into the event was that Apple would be replacing the Lightning charge connector from the iPhone with USB-C, which it uses to power up MacBook laptops and some iPads. But alas, nothing’s changed. It’s still Lightning.
This was another big rumor, that Apple would update the Apple Watch with sleep-tracking software. That didn’t happen. Instead, Apple said the Watch would now have an “always-on” feature. “That will eat at the battery,” Munster says. “Which is probably why they didn’t do it.”
The connected speaker, Apple’s answer to Alexa and the Google Assistant, first went on sale in February 2018 and has yet to be updated.
No new computers were announced at the Apple event.
This is another product that’s been given lots of attention on Apple enthusiast sites, a competitor to Tile, a Bluetooth tracking device to help you find your keys and other things. Macrumors.com says Tags are expected to outperform Tile due to “ultra-wideband support” in new iPhone models, which makes it more accurate than Bluetooth for indoor positioning.
Finally, even though Apple has a new entertainment service called Apple TV+ that will be viewable on the Apple TV set-top streaming box, Apple didn’t take the opportunity to offer any upgrade or update to the unit. The streaming player was last updated in 2017.
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