Shot at the New York Auto Show, the new Cadillac Super Cruise includes a driver facing camera. (Photo: Robert Deutsch, USAT)

In 2018, drivers asked for hi-tech, onboard cameras and now they’re getting them.

The New York International Auto Show, open to the public through April 28, is ground zero for next-generation car technology and also home to several vehicles that offer in-car and exterior monitoring systems. 

From upgraded blind spot cams to facial recognition software installed in the dash, cars on display are equipped with several sets of digital eyes that can improve vehicle security, safety and convenience.

Some of the cameras can help propel cars closer toward an autonomous future by enabling the vehicle to see what’s around it. Others are installed to combat drunk driving by analyzing the driver’s face and behavior. 

Last year, onboard cameras were on the top of motorists’ wishlists, according to auto trends search data released by Google. Auto companies like Kia, BMW, Tesla and General Motors are positioning themselves to meet the increasing demand. 

Where are the cameras?

Almost everywhere.

Cadillac’s new CT5 compact sedan has a hands-free driving assistant that can navigate most U.S. highways on its own, as long as the driver stays attentive. Unveiled at the auto show, there’s a camera on top of the steering column that monitors the driver’s awareness.

The 2020 Hyundai Sonata, which made its first stop in North America at the auto show, has five cameras installed throughout the car – four of which are used to provide the driver with an enhanced bird’s eye view of the vehicle’s exterior.

The sedan has front-facing cameras, mirror mounted cameras, a rearview camera and ultrasonic sensors that project sound waves to detect the proximity of objects to the vehicle.

BMW has an optional driver monitoring camera in its new 2019 X5 SUV. The video camera is mounted in the digital dashboard as part of BMW’s Extended Traffic Jam Assistant system to make sure the driver is paying attention to the road ahead. 

Tesla cars are also bespeckled with cameras, both internally and externally.

Eight surround-cameras give new Tesla’s 360 degrees of visibility, helping the semi-autonomous cars see the world around them. 

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Where do images, videos and data end up?

Some go straight to the manufacturer.

With all these cameras and sensors, modern cars can collect details about driving habits that some automakers use for future innovations like digital road maps that can help with autonomous driving.

BMW, for example, provides real-time vehicle data to the mapping software company HERE. The data is being used to develop a range of connected vehicle services, according to HERE. 

Some of the data and images never leave the car.

The computers on Tesla vehicles house information that drivers voluntarily save. The information can be erased through a factory reset.

Still, the autonomous car maker came under scrutiny last month after a hacker discovered that Teslas found in junkyards still contained the driver’s stored videos, location and navigational data.

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Getting data from your own Tesla after a wreck requires that you buy a proprietary cable that costs $995. The software required to use the hardware is free.

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What can the cameras be used for?

Consumers want onboard cameras that go beyond recording the road ahead, according to Google’s auto trend data, and that’s precisely what car makers are offering.

With 16 cameras and sensors, the 2019 Kia K900 was built to eliminate blind spots. Cameras on the outside of the car offer a clear view of your blind spots on the digital dashboard.

 

The 2019 Mercedes-Benz GLS SUV uses forward-scanning cameras and mapping data to tilt the car into corners for a smoother ride on and off road. Mercedes says it “ensures superior suspension comfort, agile handling and good off-road capabilities.”

In 2016, the Cadillac CT6 introduced a video recording system for added sedan security and a head tracking system that helps make sure your eyes stay on the road. Captured footage is stored on a standard SD card in the truck of the vehicle.

Cameras might also soon be able to reduce risky behavior.

Volvo announced in March that it “believes intoxication and distraction should be addressed by installing in-car cameras and other sensors that monitor the driver and allow the car to intervene.”

Early next year, the company will be installing in-cabin cameras in all of its vehicles.

Tesla CEO Elon Musk took to Twitter to explain why there’s a tiny camera installed above the rearview mirror in Model 3s.

Musk said that the camera will help the Palo Alto-based company compete with ride-sharing giants in the future.

“It’s there for when we start competing with Uber/Lyft & people allow their car to earn money for them as part of the Tesla shared autonomy fleet. In case someone messes up your car, you can check the video,” Musk said in a tweet. 

How permanent are the cameras?

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Unlike dashboard cameras you can stick on your windshield, automakers are building extra sets of eyes directly into the car’s body.

So one of the only ways to avoid them if you want 21st-century vehicle safety is to buy a car that doesn’t use them or opt out of optional advanced safety features.

However, finding a new vehicle that doesn’t have at least one onboard camera may be more difficult as time goes on.

New cars sold in the U.S. are required to have backup cameras to help drivers avoid accidents under a federal regulation that took effect last year. 

The regulation requires rearview cameras and video displays on all new models to prevent accidents in which pedestrians are run over because a driver can’t see them as they back up their vehicles. 

The global automotive camera market is expected to almost double in the next 6 years, increasing to a 15 billion-dollar industry, according to a new global forecast report by Research and Markets.

Worried about privacy? Some cameras, like the rearview mirror camera on Tesla cars, come with a sliding panel so you can cover it up if you’re worried about being watched.

Follow Dalvin Brown on Twitter: @Dalvin_Brown

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