Twitter has noticed more and more of us watching live video on our phones, so it’s riding the wave to get you even more hooked on its app.
On Wednesday, Twitter announced 35 new broadcasters and content providers who’ve agreed to feed the social network with fresh video.
The deals, struck in Asia, include sports channels Channel 7 in Australia, and Fox Sports Asia; entertainment channels like KBS World TV, which will stream the popular Music Bank K-pop show; and Bloomberg Asia Pacific for news.
Content players like Buzzfeed Japan are also onboard as exclusive partners, and it’s already started pushing out cooking videos on @TastyJapan.
Maya Hari, Twitter’s Apac MD, told Mashable that these deals follow early deals tried in the region, which include the Melbourne Cup last year, and India’s Union Budget telecast.
Unsurprisingly, with Japan, India and Australia as Twitter’s biggest audiences in Asia (for now), it’s perhaps been easier convincing content partners in those countries to jump onboard first.
Outside of Asia, Twitter’s been busy adding other broadcasters to fulfill its promise to become a round-the-clock live broadcaster. Bloomberg offers 24/7 news coverage, and last month, digital sportscaster Stadium agreed to feed a 24-hour stream to the platform.
In all, Twitter says it has about 200 content partners so far.
The rise in video consumption is not unique to Twitter.
Asians watched 40 billion hours of video on mobile Android apps so far this year.
According to AppAnnie, video streaming apps in Asia are hot across the board. This year, video consumption in Android apps reached 40 billion hours — three times the hours watched just two years ago.
AppAnnie’s measurements didn’t cover Apple devices, so there’s many more hours unaccounted for in that figure.
And revenue has doubled every year since 2015, too, as more people move their personal spending away from traditional TV like cable, to digital streaming players like Netflix.
So if you’ve always seen Twitter as a text-based news service, be prepared to be way more glued to it than before.