Nothing brings two people together like a pair of Apple AirPods.
In Apple’s latest holiday ad, entitled “Sway,” the company shows, perhaps for the first time, how two people might share one pair of wireless Apple AirPods.
Unlike 2015’s award-winning “Misunderstood,” there really isn’t much of a story to Sway, which will air for the first time on Thanksgiving during NFL football, but dropped a day early on YouTube. Instead, a young woman puts in her AirPods, pulls out her iPhone X (naturally), opens Apple Music, pulls up Sam Smith’s Palace, and starts dancing on the snowy streets. Of course, all that leaping and twirling on the busy byways of a city like New York (we don’t know if it’s New York City), leads to her bumping into a guy. Instead of a New Jersey Salute, the guy just stares at her as she casually pulls one AirPods from her ear and puts it in his ear.
This would work IRL.
AirPods automatically pause the music when you remove one from your ear and start up again when you put one back in your ear. They sense the touch of skin, but don’t have to be in the same person’s ear to start playing again.
Of course, this leads to them both dancing in the streets, which they do especially well because the pair, Lauren Yatango-Grant and Christopher Grant, are, in fact, married in real life.
It’s interesting that Apple uses AirPods sharing in this ad since some have complained that these untethered audio devices kill the intimacy couples always got from sharing the wired Apple EarPods.
Oddly, the dancing spell breaks and the couple part ways. It’s not even clear if the guy returned his half of the AirPods to the woman. Now I can only imagine her walking around the city with one AirPod
It’s not Apple most moving or memorable ad, but it’s a decent showcase for features in some of its leading products.